Phase 2 Has Arrived

The Fall Collection

Built Different. Again.

Stand Up Eight Tee

$69.00

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The math doesn't lie.

"Fall seven times. Stand up eight."

The Fall Collection honors the Japanese proverb that defines resilience. It's not about never falling. It's about always standing.

This tee is for people who've lost count of their failures but never stopped rising. Who fall forward. Who embrace the stumble as part of the journey.

Seven falls. Eight stands. That's the math of transformation.

Phase 2 is knowing: falling isn't failure. Staying down is.

Premium cotton. Bold back graphic sequence. Everyday comfort.

The Fall Collection: Stand up. Again